Ten Principles for Good Design


Updated 2 months ago

A free minimal wallpaper of Ram's ten principles. 

I've long been a huge fan of Dieter Rams and his extensive portfolio of work at Braun and Vitsœ.

When I heard that Gary Hustwit was looking for funding to film a movie about Rams' career, I couldn't resist backing it on Kickstarter.

One of the perks was to get a letterpress of the ten principles on card. This was set in a beautiful font close to Archia by Atipo (I believe it might be Space Mono by Colophon) that I wanted to reimagine for the digital screen as a reminder of the principles. This allowed me to have a constant reminder to ensure my designs are always refined and focus on delivering maximum value in a minimal form. 

I've made this wallpaper available to download in three sizes for mobile, tablet and desktop. You can grab them below. In my version, I've set this in Archia.

How to follow along

Subscribe to stay up-to-date

This site, and all of my work, is dedicated to my hero, my inspiration, and the strongest man I've ever known. My father. I love you Dad ❤️.